Eventual goal for this class was to prepare a rough idea and establish a business plan as future entrepreneurs. Ideally, going into this class, I was unaware of expectations the industry standard has in looking for a business plans with start-up companies. Generally, the biggest market to this day is the mobile gaming market, it’s all about designing games that exploit on the innovative addictive type of gaming, to keep users coming back and keep purchasing downloadable content. Knowing Parallel Vendetta Entertainment is steering towards RPG, Arcade and analog games, with influential emotional short story scripts to be sold, and creating a targetable audience in the business plan will set the indie game studio towards success. Becoming self aware of the current market, and in demand indie games are highly reputable and requested from multiple game publishers. However, generally coming out of the Master’s Program, generally want to avoid any more cost debt loans to form the company, thus business plans will help prepare angel investors to partner with us and capitalize in Parallel Vendetta Entertainment.
Business Plans have to tap into the current market, with video games “40 percent of gamers today are women, and 68 percent of homes in America moreover own a console or PC used for interactive entertainment, according to the Entertainment Software Association's 2010 Essential Facts report. Additionally, the report notes, 42 percent of heads of households say they play games on wireless devices such as cell phones or PDAs, up from 20 percent in 2002. (Inc.com).” Not only having business plan foreplays the market, and creating the next big game for another console, knows the financial status/statement of the starter company. Havening foreseen numbers, and embarking crunching numbers on start-up costs and predictions will lay out the risk factors for the employees and investors of the company.
"Perhaps better than any other industry, the gaming industry is really good at getting a product out there for consumers to use, get feedback on and see what they think"(Story, Inc.com). Business plan feedback, and financial statement provides a better chance to gain a marketing partner and have larger brands at Parallel Vendetta’s Entertainment disposal for raising the start-ups costs.
Doubis, L. (2013, January 14). How to Write a Business Plan for a Mobile Gaming Company. Retrieved August 2, 2015 From http://www.inc.com/guides/2010/07/how-to-write-a-business-plan-for-a-mobile-gaming-company.html
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